Skip to main content

Reliance Retail Brand Value Soars

 


HDFC Bank Ltd retained its top position as the country’s most valuable brand for the seventh straight year in 2020 despite an 11% decline from the previous year, benefiting from innovation and expansion, according to a report by WPP Plc and Kantar.

HDFC Bank, which is now valued at $20.2 billion, was followed by Life Insurance Corporation of India (LIC) and Tata Consultancy Services in the list of the 75 most valuable companies.

The 2020 edition of the ranking was worth $216 billion in brand value, a 6% decline from 2019, driven largely by a fall in the brand value of banks and automotive companies. Despite the overall decline in value, 26 brands increased their value, and there were five new entrants.

Most notable among these 26 was Reliance Retail Ltd, a subsidiary of Reliance Industries Ltd, which doubled its brand value to become the fastest riser this year at No. 25 ($2.3 billion), up 30 places.

The challenging economic and social conditions created by the pandemic and a pre-covid-19 slowdown in the Indian economy led to an erosion of the brand value of Indian companies.

More than half the brands on the BrandZ Top 75 Most Valuable Indian brands list declined in value. Only 11 managed to grow consistently in the past five years.

Preeti Reddy, chief executive officer - South Asia, insights division, Kantar, said that the performance of retail, telecom and fast-moving consumer goods brands has shown that being agile in times of crisis is critical for growth.

“The post-covid world will also offer brands opportunities around sustainable consumption because it is at the top of mind of consumers. A sense of purpose, trust and responsibility have become crucial. The data shows that brands that deliver on these parameters have gained brand value and will continue to do so," she added.

Retail (33%), personal care (32%) and telcos (25%) emerged as the fastest-growing categories as their brand value increased due to value creation and a pivot to digital, which helped customers during the lockdown.

E-commerce firm Flipkart (No. 8, $6.5 billion) made its debut in the top 10 with a 40% jump in brand value.

D-Mart (No. 16, $3.3 billion), with a 38% jump, also saw its brand value increase significantly, while instant food brand Maggi had one of the highest brand value growth figures at 46%.

Despite the paints industry struggling, Asian Paints grew its brand value by 14% by focusing on meaningful difference, communications and innovation.

Sandip Ginodia , CEO

ALTIUS INVESTECH PVT LTD

We deal in over 60 unlisted companies with 15 years of experience 

For latest prices visit : www.abhisheksecurities.com/unlisted.htm / call : 09830271248 .

Email : ginodiasandip1@gmail.com

Comments

Popular posts from this blog

Reliance's JioMart is averaging half a million orders per day; WhatsApp driving growth

  JioMart , Reliance's online-to-offline commerce  platform that launched in May , has scaled up rapidly, riding on the pandemic-fuelled digital acceleration. The service, which went   live in 200 cities across India, is currently processing an average of  500,000 orders per day. " We can go even higher on peak days",  Jio Platforms CEO   Kiran Thomas  revealed at the Facebook for Fuel India 2020 event. He said, "JioMart is empowering millions of  kiranas  and small merchants through the simple and secure platform of WhatsApp, and linking them to Reliance Retail's pan-India supply chain. We expect to grow manifold in future, and are optimistic about enabling new cohorts of users and making it easier for them to shop for daily essentials."  "Customers are transacting seamlessly on JioMart and the  conversational nature of the service  enabled by WhatsApp has made people adapt to it intuitively," he added. Reliance also stated that it will continue t

Stock broker SMC Global files for IPO

F inancial services company SMC Global Securities has filed draft red herring prospectus with SEBI for public issue of 1,58,67,380 equity shares of face value of Rs 2 each. The issue comprises a fresh issue of 79,33,690 equity shares by the company and an offer for sale of 79,33,690 shares by Millennium India Acquisition Company Inc. As of September 30, 2012, "We service our broking clients through a network of 43 branches and 2,521 registered sub-brokers and authorized persons spread in more than 500 cities and towns. We have also established an office in Dubai for brokerage and trading activities in that region," the company said. SMC has reported a loss of Rs 0.42 crore and total revenues of Rs 292.24 crore in the year ended March 31, 2012. "The proceeds of the fresh issue shall be utilised for margin maintenance with stock exchanges; part repayment of term loan; investments into subsidiary, SMC Comtrade; and general corporate purposes," according to p

Zomato, Swiggy score 1/10 on working conditions for their workers – ET Retail

Some of India's biggest startups have ranked near the bottom when it comes to  working conditions  for their gig  workers , according to a report released Wednesday. While  Swiggy ,  Zomato  and Uber India scored 1/10, Urban Company and Flipkart’s logistics arm EKart scored the highest 8/10 and 7/10, respectively, ‘ Fairwork India Ratings  2020: Labour Standards in the Platform Economy’  showed . The report assessed the companies on five principles: fair play, fair conditions, fair contracts, fair management, and fair representation. Deepinder Goyal, chief executive officer of Zomato Media Pvt. Ltd., acknowledged the ratings on Twitter. “Zomato ranked at the bottom of 2020 Fairwork India scores. We knew we had things to work on, but we didn’t know that there is so much room for improvement.” The company takes full responsibility and “will leave no stone unturned to perform better in the rankings next year,” he added. Zomato received a 4/10 in last year's report. According t