“ Indian craft beer Bira91 to launch 3 brands in UK by end of February ” – read a local UK newspaper “ Bira91 – Now in the Southern Hemisphere making sure Aussie summers just got more delicious!” – read a post from personal LinkedIn handle of Bira91 CEO/founder Ankur Jain. With presence in 9 countries by January 2020, Bira91 plans on to expand to 16 countries by end of this financial year. The 5-year young company took onus of creating a “craft beer imagined in India” & is today a leader of craft beer market in India. Bira91, Craft Brews & Millennials – a love triangle Though a popular term, a few know what makes craft beers so special. A craft brew is one that is ideally organic, locally sourced(often) & not mass produced. Craft beer is made in a traditional or non-mechanized way by a small brewery. In 2014-15, India consumed about 270 million cases of beer among which craft beers—including microbreweries, made up only one percent of the market. The...
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