The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of Indian Premier League (IPL) 2020 to fantasy cricket league platform Dream11. Already a partner of the BCCI, Dream11 outbid education-technology platforms Byju's and Unacademy to win the race. Interestingly, the Tata Group stayed away from the IPL 2020 title sponsorship race. A hot favourite given their legacy as an Indian company with diverse interests including the promotion of Olympic sports, the Tata Group pulled out at the last moment. Sources said the Tatas apparently wanted some "barter deal" in return for the IPL 2020 rights fee and the BCCI did not agree. If the Tata Group had bagged the IPL title rights, it would have been a first for them in cricket. Dream11's winning bid was Rs 222 crores for a year. Unconfirmed sources say Byju's and Unacademy bids were substantially lesser. Byju's and Unacademy are already associated with BCCI as Indian cricket team spons...
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