In a surprising development, Tata Sons has jumped into the IPL title sponsorship race, sources told Moneycontrol. Moneycontrol had earlier reported that the title sponsor of this year's IPL could be a company with no previous major association with the game as a lead sponsor. The sudden emergence of Tata Sons can be seen as an indication that the Board of Control for Cricket in India (BCCI) wants to associate with a company whose roots and credentials cannot be questioned, and Tata Sons fits the bill. A Tata Sons spokesperson told Moneycontrol it has submitted an Expression of Interest. Sources also told Moneycontrol that no particular arm of the salt-to-steel conglomerate will be sponsoring the tournament and the tournament may sport the traditional logo of the Tata group. The other frontrunners — Unacademy, Patanjali, Byju's and Dream11 — have also submitted EOIs. After Vivo's exit as title sponsor of the popular T20 tournament last week and the current ec...
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