In 2016, Reliance Jio barged into the Indian telecom market with tariffs so low they made competitors cry. Their data plans were so cheap, that the company managed to get millions of first time users on board in a matter of months. And now, Jio wants to do something similar with smartphones.
According to anonymous reports, Jio has asked suppliers in India to work on increasing their production capacity, in order to manufacture some 200 million smartphones in the next two years. These phones will cost about Rs. 4000 and will be powered by Android.
Also, this lofty goal of selling 150-200 million phones within 2 years would give a big fillip to local assemblers like Dixon Technologies India, Lava International and Karbonn Mobiles, while spelling trouble for Chinese manufacturers like Xiaomi.
As Neil Shah, research director at Counterpoint Research noted, “Jio has an opportunity to target more than half billion Indians who don’t own a smartphone and trigger a blue ocean market opportunity. With Reliance expected to work with Indian vendors, Chinese brands will lose out on a potential opportunity and market share.”
Sandip Ginodia , CEO
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