Just when you think Paytm is ready to hang up its boots, kick back, and reap some much-deserved fruits of its labour, the fintech giant pulls another rabbit out of its hat. There was a time the startup ecosystem used to hold its collective breath when rumours of Paytm getting into a new space made the rounds. But now, the community looks to the unicorn to defy formats, forge new paths, and do groundbreaking things across sectors. Paytm is often touted as India’s first super app-in-the-making, and rightfully so - from financial services and online discovery platform for small, neighbourhood stores, to an ecommerce and ticketing platform, the startup does it all. Already among the most valuable financial startups in the world, Paytm’s rapid expansion into different sectors in order to broaden its consumer base has helped it compete with Indonesia’s GoJek and Singapore’s Grab , two of the biggest super app...
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