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Lava : Indian SmartPhone Manufacturers To Benefit From Jios Plan

  In 2016, Reliance Jio barged into the Indian telecom market with tariffs so low they made competitors cry. Their data plans were so cheap, that the company managed to get millions of first time users on board in a matter of months. And now, Jio wants to do something similar with smartphones. According to anonymous reports, Jio has asked suppliers in India to work on increasing their production capacity, in order to manufacture some 200 million smartphones in the next two years. These phones will cost about Rs. 4000 and will be powered by Android. Also, this lofty goal of selling 150-200 million phones within 2 years would give a big fillip to local assemblers like Dixon Technologies India, Lava International and Karbonn Mobiles, while spelling trouble for Chinese manufacturers like Xiaomi. As Neil Shah, research director at Counterpoint Research noted, “Jio has an opportunity to target more than half billion Indians who don’t own a smartphone and trigger a blue ocean market oppor...

Lava to shift production to India from China; to invest Rs 800 crore over 5 years

Home-bred handset maker  Lava International  is planning to shift its production for the export market from China to India within six months with the help of  production linked incentives  (PLI) scheme announced by the Indian government. It will invest Rs 80 crore to make this transition this year, and subsequently about Rs 800 crore over the next five years. “We have been eagerly looking forward to an opportunity to shift our entire mobile R&D, design, and manufacturing from China to India,” Hari Om Rai, Chairman and Managing Director of  Lava , told ETTelecom. “With the production linked incentives, our manufacturing disabilities for the world market would largely be met, hence we plan to make this shift. We see complete transition happening over a period of time. The transition will depend on demand as well as on our ability to capture market share in the global market," he added. Sandip Ginodia , Director   A LTIUS INVESTECH PVT LTD ...