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Helmets Have Now Become Lifestyle Products, Says Studds Accessories Chief

Two-wheeler helmet maker, Studds Accessories, recently commissioned a plant in Haryana, which is the largest of its kind in Asia. Beyond producing 7.5 million motorcycle helmets annually, this facility will also roll out 1.5 million units for bicycle users. Sidhartha Bhushan Khurana, Managing Director, discuses other trends with  BusinessLine  in an email interview: What was the trigger for Studds to set up new capacity? The two-wheeler helmet space in India has been growing rapidly, and with the introduction of some stringent government policies, demand is set to increase in the market. We believe market opportunity is substantial and the Centre’s new policy on banning non-ISI certified helmets would give organised players in the helmet industry a big boost by driving demand. We are already the largest two-wheeler helmet manufacturer in the world and, looking at the current needs in the market and growing demand, decided to increase capacity. Beyond India, do you plan to expo...

Studds Commissions 2 New Facilities In Haryana; Invests Rs 200 Crore In Plants

Leading helmet manufacturing company Studds Accessories on Monday said it has commissioned two new facilities at Faridabad in Haryana entailing total investment of Rs 200 crore. Spread across an area of over 5.5 acres, the company has made an initial investment of over Rs 160 crore to set up the largest helmet manufacturing facility in Asia, Studds Accessories said in a statement. Besides motorcycle helmets, including the Shifter and Thunder series, the facility will also produce bicycle helmets for domestic market, it added. The company said it has also commenced operations at another production unit which has in-house production line for expanded polystyrene (EPS), which is the most important safety feature in a helmet. Spread across 1.5 acres, the company has invested Rs 40 crore in the second plant, marking a total investment of over Rs 200 crore in the manufacturing plants, Studds said. "With the goal of expanding our production efficiency, our new plants would provide employ...