BYJU’S Renewal Rates Stand At 86% – The Founder Of The $11 Billion Edtech Startup Shares How They Cracked The Code For Repeat Subscriptions
The world’s most valued edtech startup, BYJU’S, has had a phenomenal run so far this year. With millions of new users, and over a billion dollars in funding — second only to the mammoth fundraise by Reliance Jio and Retail over the last six months — 2020 has added a lot to this online learning startup’s long list of wins. And the billionaire founder of the company, Byju Raveendran says there’s a lot more to come. Speaking at the Business Insider Global Trends Festival 2020, Byju shared one of the biggest highlights for the edtech startup – they now have a 86% renewal rate. A clear sign that BYJU’S is now a household name and people are happy to sign up year after year. From 2015 till March 2020, BYJU’S had garnered 45 million free users on the platform, with 3.5 million paid subscribers. But in the last few months, the number has gone up to 70 million users and 4.7 million subscribers. “A lot of them are trying out online learning and that’s happening more than before. Unfortunat...