Paytm
First Games, a subsidiary of the digital
financial service platform Paytm, has signed cricketing legend Sachin
Tendulkar as the brand ambassador for the platform,
ahead of the 2020 edition of the
Indian Premier League (IPL).
Paytm First Games (PFG) has also set aside Rs
300 crore to spend on marketing and promotions during the remaining six months
of the current financial year, to grow its market share in the space currently
dominated by Dream11.
The investments will also go towards growing the
market for fantasy sports and other online gaming events during this financial year. Over
the next six months, 200 plus live events would be featured on the platform
including international and domestic cricket tournaments, soccer leagues and
more.
“As India’s homegrown gaming platform, our
vision is to get the sports fans closer to the action with fantasy sports,”
said Sudhanshu
Gupta, COO Paytm First Games. “With Sachin as a brand
ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy
sports which are about tactics, strategic planning and research."
As its brand ambassador, Tendulkar will help PFG
in creating awareness about the genre of fantasy sports in the country. Other
than fantasy cricket, he will also help promote and generate excitement around
all sports including kabaddi, football, and basketball.
“Cricket is an engaging sport, and we all tend
to have opinions about the game – right from player selection to playing
strategies. Paytm First Games will give fans the opportunity to don their
thinking hats and experience the thrill of making the correct choices and
getting their teams to win,” Tendulkar said.
PFG offers over 50 games, where the most popular is fantasy sports. The platform currently engages with over 80 million users with the majority of them from smaller cities and towns.
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