Tata, Jio, Patanjali, Byju's And Unacademy Seek To Bid For IPL 2020 Title Sponsorship

Ever since the Board of Control for Cricket in India (BCCI) suspended the title sponsorship deal with Chinese mobile manufacturer Vivo, several brands have shown interest in bagging the deal for the upcoming edition of the Indian Premier League (IPL) – which is scheduled to be held in the UAE from September 19. Given the sentiment against Chinese brands and products in India, the BCCI is keen on sealing the deal with a brand that does not have any association with Chinese investors.

A source privy to the development confirmed to timesnownews.com that the Indian board was keen on roping in an Indian brand as the title sponsor for the upcoming edition, that does not have any investment from China. In such a scenario, the board is only left with two brands – multinational conglomerate Tata Group and online education startup Unacademy – who have no Chinese investors. The source added that BCCI was in favour of striking a deal with either Tata Sons or Unacademy because of their Indian roots.

Friday was the last date of submission of 'Expression of Interest' to the BCCI. Tata Group’s entry in the race has made it more interesting and it remains to be seen whether the BCCI is able to seal a deal which is close to what the Indian board received from Vivo annually – Rs 440 crore.

Not to forget, the title sponsor for IPL 2020 will hold the rights for a period of less than five months. However, given the popularity of the IPL, no brand would want to miss the opportunity to be the title sponsor of the lucrative league, even if it’s for a shorter period.

BCCI has also made it clear that the highest bidder might not get the title sponsorship unless the parent body is satisfied with its plan for the high-valued brand.

"Post the delivery of the EOI, BCCI shall inform the rights, product categories and entitlements to the interested third parties. The final bid should be sent to eoi@bcci.tv between 11 am to 1pm on August 18, 2020," the BCCI had stated.

Dream 11 and Byju’s are two other brands who have shown interest in the title sponsorship but considering they have Chinese investments, the BCCI might not be willing to make a deal with any of the two brands.

While we all will get to know about IPL's new title sponsor on August 18, former Indian captain Sourav Ganguly recently said that Vivo's exit as the IPL's title sponsor for the upcoming season was nothing more than a blip.

"I wouldn't call it a financial crisis. It's just a little bit of a blip," Ganguly said.

"BCCI, it's a very a strong foundation - the game, the players, the administrators in the past have made this game so strong that BCCI is able to handle all these blips."

While the BCCI received Rs 440 crore from Vivo annually, half of the amount was equally shared with the eight franchises. Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2190 crore.

Sandip Ginodia , CEO

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