IPL 2020 : 50 Days 3000 Cr, how feasible is Star India’s IPL 2020 target ?

Before the Indian Premier League (IPL 2020) season 13th was indefinitely postponed in the month of March, the broadcaster Star India was looking all good to cross magical number of 3000 Cr in revenues for IPL. With almost 70%-75% of the inventory sold out even before 30 days before the season, Star Sales team was sitting pretty and the internal target of 3000 Cr was looking achievable.

But what now ?

In the last 5 months Covid19 has impacted lives of each and every individual and in the process almost every brand. As the IPL 2020 is once again coming alive this September, how feasible is Star India’s earlier target of 3000Cr ?

Can they come somewhere near that ?

The first answer to the query comes from Star India’s big boss himself. Uday Shankar, Walt Disney APAC Chairman himself admitted few months back – that currently market is not in a position to support big buck event like IPL 2020.

“If it is one tournament where advertisers will put money, that is IPL but only if they have to put monies. The market has gone through massive shock. Whether it would recover enough to put thousand of crores worth of advertising in next 6-8 weeks is the real issue and we doubt that”, said the Star & Disney India Chairman.

‘IPL is an expensive tournament. We have paid huge monies to acquire the rights. For it to breakeven for us, for the other stakeholders the advertising activity needs to be really substantial. Given the kind of economic shock we have seen during these times, I am not sure if market is ready to support and sustain IPL 2020’, declared Uday earlier in an interview in the first week of July.

Sandip Ginodia , CEO

ALTIUS INVESTECH PVT LTD

We deal in over 60 unlisted companies with 15 years of experience

For latest prices visit : www.abhisheksecurities.com/unlisted.htm / call : 09830271248 .

Email : ginodiasandip1@gmail.com

Comments

Reliance's JioMart is averaging half a million orders per day; WhatsApp driving growth

JioMart , Reliance's online-to-offline commerce platform that launched in May , has scaled up rapidly, riding on the pandemic-fuelled digital acceleration. The service, which went live in 200 cities across India, is currently processing an average of 500,000 orders per day. " We can go even higher on peak days", Jio Platforms CEO Kiran Thomas revealed at the Facebook for Fuel India 2020 event. He said, "JioMart is empowering millions of kiranas and small merchants through the simple and secure platform of WhatsApp, and linking them to Reliance Retail's pan-India supply chain. We expect to grow manifold in future, and are optimistic about enabling new cohorts of users and making it easier for them to shop for daily essentials." "Customers are transacting seamlessly on JioMart and the conversational nature of the service enabled by WhatsApp has made people adapt to it intuitively," he added. Reliance also stated th...

Zomato, Swiggy score 1/10 on working conditions for their workers – ET Retail

Some of India's biggest startups have ranked near the bottom when it comes to working conditions for their gig workers , according to a report released Wednesday. While Swiggy , Zomato and Uber India scored 1/10, Urban Company and Flipkart’s logistics arm EKart scored the highest 8/10 and 7/10, respectively, ‘ Fairwork India Ratings 2020: Labour Standards in the Platform Economy’ showed . The report assessed the companies on five principles: fair play, fair conditions, fair contracts, fair management, and fair representation. Deepinder Goyal, chief executive officer of Zomato Media Pvt. Ltd., acknowledged the ratings on Twitter. “Zomato ranked at the bottom of 2020 Fairwork India scores. We knew we had things to work on, but we didn’t know that there is so much room for improvement.” The company takes full responsibility and “will leave no stone unturned to perform better in the rankings next year,” he added. Zomato received a 4/10 in ...

Times Internet posts 24% revenue jump to Rs 1,625 Cr in FY20

Times Internet has posted a 24% jump in its annual revenue in the financial year ending March, recording Rs 1,625 crore in revenue in FY20. In its annual report, the company said the revenue growth has been adjusted for seasonality of cricket events. In FY19, it had posted revenues of $196 million. The company has registered a surge across its revenue streams i.e. advertising revenue, subscribers, transaction revenue and gross merchandise value (GMV) in the last fiscal year. While advertising revenue grew 22% with faster growth in music and video, overall subscribers to Times Prime grew 62%. Times Internet’s annualized GMV in transacting businesses grew 68% with a 75% jump in net revenues, said the company in its annual report. Its subscription and transactional businesses include Times Prime, Gaana Plus, TOI+, ET Prime, and Gourmet Passport. Times Prime also crossed 2 million subscribers last year. “We broadened our media strategy beyond news, and we focused on...

Abhishek Securities

Search This Blog