Nazara to Shine as Online Gaming Picks up

Online Gaming: Stars are aligned for a strong uptake Unlike other Asian economies (like China, Korea etc), India till now has not shown major uptake in online gaming. But now with improving telco infra, evolving gaming ecosystem & with huge Millennial/Gen Z base we see growth picking up. Recent lockdown led to a strong uptake in online gaming. Monetization though may take time given nascent stage of the market. India online gaming could be classified as 1) Casual gaming ($630 mn in 2019); 2) Skill based like Fantasy games & card based (2019: $620 mn) and 3) PC/console based (2019: $650 mn). The overall gaming industry was $1.9bn in 2019 and is expected to be $8.4bn in 2024 (35% CAGR) as per Redseer, with Fantasy games growing fastest. Regulation is an overhang & could improve. Indian laws permit game of skill but not game of chance. Fantasy games have been banned/have limited access in 5 states. Some of India gaming cos are Gametion, Nazara, Dream11, Octro, Moonfrog labs.

Nazara games is a diversified gaming company which offers subscription games, Freemium, E-sports and Real money sports.in Dec-19, Nazara had 50mn MAU users in freemium offering across Cricket and Kids categories. Key games:

1) Its flagship game is World Cricket Championship (WCC). Other games include Chhota Bheem, Motu Patlu, Beat the Robo, Mighty Raju as the key offerings in Kids freemium;

2) The company has a kids subscription app called Kiddopia which caters to pre-school kids and parents who want safe content with some learning and entertainment;

3) HalaPlay in the real money segment is the second largest fantasy platform in India;

4) Qunami is company’s social multiplayer quiz offering.

Nazara is also building a ‘friends of Nazara’ ecosystem, where it wants to partner with like-minded founders & where it could have synergies. Nazara also has stakes in Nodwin Gaming, Paper Boat Apps, Sports Unity, Sportskeeda, Backbuck & HalaPlay.

Sandip Ginodia , CEO

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