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Nazara Technologies During The Lockdown Period The Gaming Hit The Jackpot




Nazara Technologies is one of the leader E-Gaming Market. We have tracking Nazara for the last Three Years and expect it to do well because of the Covid-19 pandemic. Time Spent goesup by 20%.

As the Covid-19 pandemic forces people to stay indoors, consumption on digital media platforms has increased. Not just streaming platforms, gaming platforms have also seen a surge of users and increase in the amount of time spent by consumers on such platforms. A recent Nielsen report shows that Indians’ use of their smartphones has increased 9% to over 3 hours 40 minutes daily compared to pre-lockdown times. Consequently, there has been a mad rush among social networking sites, OTT streaming platforms, online chat applications to get a share of this surge. Gaming platforms seem to be a clear winner as time spent on them has increased from 22% to 30% even as the share of social networking remained flat during the period. Interestingly, the report states that there has been a greater increase (55%) in the times spent on gaming platforms by older females as compared to the average smartphone user (49%) in the last 5-6 weeks.

Sandip Ginodia , Director 
ALTIUS INVESTECH PVT LTD

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