As the Covid-19 pandemic forces people to stay indoors, consumption on digital media platforms has increased. Not just streaming platforms, gaming platforms have also seen a surge of users and increase in the amount of time spent by consumers on such platforms.
A recent Nielsen report shows that Indians’ use of their smartphones has increased 9% to over 3 hours 40 minutes daily compared to pre-lockdown times. Consequently, there has been a mad rush among social networking sites, OTT streaming platforms, online chat applications to get a share of this surge. Gaming platforms seem to be a clear winner as time spent on them has increased from 22% to 30% even as the share of social networking remained flat during the period. Interestingly, the report states that there has been a greater increase (55%) in the times spent on gaming platforms by older females as compared to the average smartphone user (49%) in the last 5-6 weeks.
Sandip Ginodia , Director
ALTIUS INVESTECH PVT LTD
We deal in over 60 unlisted companies with 15 years of experience .
For latest prices visit : www.abhisheksecurities.com/unlisted.htm / call : 09830271248 .
Email : ginodiasandip1@gmail.com
Comments
Post a Comment
Please leave your name and email id along with the comment .
Get the updates from this blog direct to your inbox . Fill in your email id on the home page.