Lux to foray into large format stores for bigger reach

Lux, the popular brand of inner and thermal wear has unveiled its new winter range and is ready with its Spring/Summer 2014 collection. It has come up with three popular varieties of thermals for winter under the brand: Lux Charger, Lux Cottswool and Lux Inferno. It’s also looking at expanding its retail presence throughout the globe and India.

Plans to increase retail spread

Lux products are popular in the US, Africa, Middle East, Far East and a few European countries. An extensive expansion plan is in the pipeline to establish its presence across the globe. Lux products range from Rs 50 to Rs 1,500 and include men’s and women’s wear like vests, briefs, boxers T-shirts, track pants, shorts, bermudas, leggings, socks, camisoles, panties, thermals and woolens.

Sandip Ginodia

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